I have a problem with the word "feminism" and the associations it has for me. Recently I went over how it's exactly the same problem many people I know have with Christianity, and probably equally unfair; and perhaps equally fair.
Almost anybody will say that Christianity says lots of good things; but they think those things are or should be obvious. Certainly Christians aren't the only ones who say them. So when Christians are saying good things, they don't stand out. That's one of my reactions to feminism; the good things it says tend to be obvious.
One really stands out when one is saying things that are different or objectionable. And that space is crowded with the lunatics and the hatemongers. Which is why feminism is associated with prudery, repression, sexism, and guilt in my mind, just those things that people accuse Christianity of promoting.
Prudery, repression, sexism, and guilt. The idea that virtually all heterosexual sexual expression is predation by entitled men. The idea that a man may not be dominant without being evil and a woman may not be submissive without being victimized; and that even if it's the other way around it's probably fake domination to fill his submissive kinks. The idea that a man is doing a woman wrong by any expression of sexual interest. The guilt of still wanting those things. The guilt of having been born a man, and therefore always suspect. Born someone excluded by the very name "feminism". Catch-22, damned-if-you-do-damned-if-you-don't, unavoidable guilt. If I spank her I'm exploiting her; if she spanks me I'm still exploiting her.
I'm not providing any links here because I don't want to assemble a case and provide evidence; I'm intending to report a perception not bring an accusation. I can tell this is perception is false from the self-identified feminists I read all the time. On the other hand I can tell it is true from other self-identified feminists who I don't read very much. Or self-identified former feminists. Or things like reading a female bisexual who only applies sadism to men because of feminism (sorry, that's sexist).
Christianity has an advantage here, if you want you can go back to the Book to see which Christian is presenting the true face. (Hint: it may be the one saying "I may not participate in this", it's never the one saying "You are horrible for participating in this.") Feminism doesn't have one central reference you can check things against. Maybe if it did I'd find I could call myself a feminist.